Banner Exchange Programs
Banner Exchange Programs are an extremely popular way to get traffic to your website. Banner exchange programs allow members to share advertising space on each other’s websites. Banner exchanges also help you to bring in new clients and customers that you may not have already had. It is like I said in the first few sections; they are a great way to generate traffic to your website, but you may not want to clutter your main site with ads due to loading issues so you have to be careful. Remember the earlier sections that explained the graphical issues that can slow down loading times of your website and force visitors to shut your site down. Portal websites provide a good place to test different programs and direct the resulting traffic to your main site.
You must also try to find Alternative Markets if you want to get your website out there. Search engine spiders will pick up on content variations among your websites. Subtle differences could place a site in a category that you had not thought of and open up an entirely new base of visitors and/or customers. This is again along the lines of finding and writing keyword rich articles etc. that will draw in and attract people to your wares that may not have been looking. For example, when your site is about car parts and you place reviews about cars and articles about cars on your website, it varies your site information enough to draw in potential car buying customers as well. If you are affiliated to a car merchant, this could really boost both of your business. It falls into the category of becoming affiliated with “like” sites.
Product and Service Specialization is going to be a great asset to your website’s traffic. Your main website may have dozens of different products and services. This is great for your business, but when your website is only general, it can hurt your ranking in the search engines. That is why you must focus on one specialization with your website. Specializing allows you to set yourself up as an authority on the product is service that you are selling. Using sub-domains to create sites that specialize in one product or service increases your keyword density and improves your ranking. Plus, many consumers would prefer to work with a specialized business than a one-stop shop because when you are selling everything, it tells them that you are an authority on nothing! Believe me, this is not going to help you in the long run.
