Email for Marketing
There is only one 'right' way to use email lists for marketing purposes and that is to use it with a list of prospects who have contacted you first. This is what is called an Opt-In list. What it means is the consumers have opted to include their email address in a mailing list which means that your mails are not considered spam because they were ‘opted’ for. Here's why... Your contacts will not complain about receiving valuable information from you. They welcome the opportunity to receive many different types of emails such as:
- 'last minute' reminders
- special offers
- hot information about new products
- news 'from the very hub' of their industry
- product/website updates
- even links to affiliate ‘like’ sites
