Email Hot Lists are another great way of generating traffic to your website and sell services. What they are is just another form of contact information that you can use to get and keep in touch with new clientele. Using hot lists is not the same thing as a contact list. Email hot lists are things that you pay for from other companies that contain the email addresses of people who are looking to buy or are buying items just like those that you are selling. They are called hot lists because there is no guess work here. Your contact list is from people that meet your targeted audience already. That is why it is so important for you to know who you are trying to sell to.