One Way Links
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but they also pay off more in securing solid long-term search engine ranking results.
Why Are One-Way Links Helpful?
Link building in general is an important part of making sure your site ranks well in the search engines. Google and many of the other major search engines include link popularity as part of the way they evaluate the web pages that they include in the search engine databases. Links are generally seen as a positive "vote" towards the quality of the web page.
Each page actually acquires its link popularity based on the number pages that link to it. Google and Yahoo both have toolbars showing the page rank of pages you visit, so you can use these tools to get a good estimate of your pages' link popularity. It is not necessary to get caught up in the which types of links from which types of pages are the most important.