Another, noticeable matrix, where video banners outperform the image banner is engaging the audience, with video banner ads, one can actually measure the length of interaction as well, or the duration of video watched and the same study proves that users tend to watch more than 2/3 of the TVC. These days (depending on the player used),

Leaders like IBM's Sam Palmisano, PepsiCo's Indra Nooyi, Apple's Steve Jobs, Microsoft's Steve Ballmer, Carlson's Marilyn Nelson, and Harvard Business School Dean Nitin Nohria are all active social network users.