Often, businesses put a lot of effort into website graphics but not enough into the website text. Informative text is reassuring to visitors and it gives search engines something to crawl. So, where should you start? Let's look at five things you can accomplish with text.

This leads to a bigger challenge, where a media planner needs to have a crystal clear understanding of every media vehicle so that they can reach the right target for their message delivery. Increasing number of media vehicles in TV and print has lead to situation where an advertiser seems to be experiencing a fragmentation in media vehicle basis of consumer behaviour.

Leaders like IBM's Sam Palmisano, PepsiCo's Indra Nooyi, Apple's Steve Jobs, Microsoft's Steve Ballmer, Carlson's Marilyn Nelson, and Harvard Business School Dean Nitin Nohria are all active social network users.

Social networking is the most significant business development of 2010. During the year, social networking morphed from a personal communications tool for young people into a new vehicle that