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Social media strategy can be defined as a method of marketing that use online social mediums such as face book, my space and various bloging spheres. By using such medium, the outcome through communication feedback and availability of information lead to the better marketing.

Therefore by using this technique, a pattern of behavior emerge which base itself on increased communication that is useful for E-commerce usability. Such behavior creates a better word of mouth and hype surrounding the marketed products, which enhance results through bloger sphere, which leads to create back link channel for search optimization. It is visible in following trends for example 41 percent of people  read blogs if we use Social media strategy they are more likely to buy or use the products which are similar to the topic they are reading about. In other words, it enhances better performance using usability test.

Social media marketing strategy is method to create the channel to flow information to the end user rather then relying the intermediary or vendor. By doing it so, the information is passed in detail to person who is required most and by having feedback forums, companies can work on improvements in relation to product and services. Social media strategy is a result-oriented strategy that results in brand awareness, brand management, which create value without investment of any monetary value. Using SMS, you can maximize the output with minimum input, which enhance your web usability.