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On-site SEO is a vital component of your overall strategy and should never be neglected, SEO cost s a smal price to pay compared to the alternative option.   These days ther are many low cost SEO agencies in the UK, some even specialising in SEO on google.   Finding the best SEO training course for your needs is a must. There will always be in example an SEO training corse in London or your local area that will specilise in your specific company need and there are many independant SEO trainers that will often be specialised i.e. in google SEO UK.  Meta-tags are still an important device for successful search engine optimization. Search engines focus on two important tags to help them select the relevance of a web-site for a specific search phrase.

The title tag: The title tag must be relevant, but must also contain specific key words, the title tag should not conain too many keywords and keywords in the title tag should not be in excess of 65 characters (specifically for google), and the characters that will not be visible in the SERP pages. Google monitors click on links in the SERPs and take this data into account to classify in the future, so the link is downgraded if it is not clicked. The title tag should be written to stand apart from other results on the same page SERP and also must contain a call to action. The description tag: This is the tag the search engine uses to determine relevance. The description of the website and its content should not exceed 250 characters. It should contain keywords and phrases hoping to be found, but must also be read as an introduction of lead-in to the subject or service you are marketing. The description tag is a call to action. The content description tag is displayed in SERP pages along with the introductory text most of the time.

Keywords in headings : (H1,H2 and H3 Tags) HTML header tags are more than a quick way to format text. Use them to define your page’s organizational structure and simplify page navigation. Well-written header text informs visitors and helps them navigate through your page – maybe keeping them at your site longer. Effective header tags will even increase your site ranking on some search features such as google adwords. Website Loading Speed is one of the most important features of your site. Search engines are also adding speed to their page ranking requirements, this is evident with Googles upcoming Caffeine update. Internal Link Structure is another fundamental of search optimisaton and at the same time one of the most complex. Internal link popularity of a specific page is very important and significantly affects its rankings compared to some other on-site SEO factors. This is particularly important for long tail keywords. Linking certain pages from the home page and some other popular pages on your website, especially if you can get proper anchor text for those internal links, will lead to higher search engine ranks for long tail links. Keywords in Page URL: The domain name and the whole URL of a site say a lot about the site itself. Having keywords in the URL is always an advantage. Having a URL that contans keywods increases the CTR by saying “this page is about what you searched for” along with the title and description which is enhanced by the search term being bolded in URL.