One of the most successful forms of advertising today is text link ads. They are a bit friendlier for your bandwidth and they don't take up a lot of space. The can be easily implemented into most page layouts with little effort. Good text links ads offer some information as to why your web site visitor should investigate the offer that is being advertised rather than just saying buy me. A company that wishes to make an advertisement should also supply you with very short text links which only state the product or company name. The reason for this is so that you can implement the links directly into the content of related keyword articles and reviews.
This form of web site advertising is a bit time-consuming since it is so hands on, so you really have to choose your products carefully. The information that you supply to your web site visitors will help them make their choices so you have to be honest in your sales copy. If you are successful in this promotion strategy, over time your reviews won't be seen as hype and bluster, but as a reliable source of information that visitors depend on.