Google AdWords is by far the best choice right now for pay per click programming; in part because it is the most popular search engine in the world. When you take part in the AdWords program you have the option to syndicate your message on all international versions of Google, its search partners like AOL, Ask Jeeves, and Earthlink and content sites like HowStuffWorks.com. Next thing you know, you can be up and running with a worldwide advertising test campaign.
When you use Google AdWords you are not buying placement within the actual search results because you can’t, but you can purchase text ads in the little colored boxes that are located on the right hand side of the main search results. The ads that generate the most revenue for Google will quickly rise to the top. Like the pure pay per click search engines like Overture you only pay Google when someone clicks on your listing no matter how many times it is displayed. For now, go check out the tutorial on how to set up a Google AdWords Account.