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What is Project Management?
“Project management is the application of knowledge, skills, tools and techniques to project activities to meet project requirements” [PMBOK, 2005] Sometimes carried out by a professional project manager, at other times project management is an activity carried out by another member of the project team. You don’t necessarily have to be a project manager to manage projects. There are a few universal truths for any project which are reflected in every Project Management methodology:

1. There is always a customer; the project is always being delivered for someone;
2. There is always a project team, no matter how big or small;
3. There should always be a goal, otherwise why are you doing the project?
4. It ultimately comes down to managing the iron triangle…




The iron triangle represents the three key elements of a project: cost, quality and time. Altering one of these variables will impact the other two. For instance, if you need to reduce the time to complete a project you will either have to risk reduced quality, or pays more money to ensure the same quality in less time.

Web Project Management
The fundamentals of project management are the same, whatever the project, but there are a number of challenges inherent to web projects which often prevent teams from delivering their projects on time, on budget and to the satisfaction of their internal and external customers. These challenges are outlined in more detail in section 5.1. In the experience of the participants of this research there is no single approach that is a perfect fit for web projects. Many organizations have embarked on journeys of experimentation and adaptation to arrive at processes that work for them. It is from documenting these experiences that we have been able to build a new body of knowledge that supports the notion of web project management as a separate activity. At its most basic level Web Project Management is about creating the right environment for the delivery of web projects. One with the following characteristics:

 Just enough structure to help rather than hinder progress;
 The flexibility to work with evolving requirements;
 Focus on and involvement of the end customer;
 Effective collaboration between different skill sets and departments;
 Manages the expectations of multiple stakeholders;
 Enables rapid deployment of priority features.