What Is Pay Per Click?
Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search query is performed. You get to decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. Because of this, your site’s appearance listing can rapidly fluctuate. However, this method is great for the marketer that is just starting out.
