Which Search Engines Offer Pay Per Click Advertising?
There is literally hundreds of pay per click search engines such as MSN, Yahoo, Google and Overture. Generally, the larger the pay per click search engine is, the more you will have to bid to get to the top for your keywords. This is why it is worth investigating different search engines to find what it would cost to bid on your keywords and how much traffic they draw in.
The largest companies in the pay per click industry are Overture and Google. Google is not a pay per click search engine, but it does provide pay per click advertising in text ad boxes to the right of search results it delivers. It also delivers pay per click ads to other content sites as well. One advantage the lesser known search engines have is that these search engines can provide lower costs per click to rank for a keyword than the larger search engines. In addition to the general pay per click search engines, you may also be able to find thematic search engines that serve your industry or specifically cater to your target audience.
